There's nothing more exciting to me than conceiving a brand from a blank slate. Whether it is print or digital – a brand is always greater than the sum of its parts and building a great brand experince takes careful planning, a great concept and rigourous consistency across visual elements.
I take a multi-disciplinary approach to my work, from web and mobile to illustration and branding. I love to look at the big picture and connect the dots. I have worked with industies as varied as Beauty and Consumer Goods to Gaming and the Outdoors, I pride myself on being able to craft one-of-a-kind design solutions for any challenge.
I have been designing professionally since graduating from Parsons School of Design and some of my recent clients include: Maybelline, Kohls, Hickory Farms, Cuddl Duds, Pernod Ricard, IBM, Jet Blue, and Machinima.
In the last few years I have turned my passion for great branding into a passion for designing branded experiences through carefully thought out UX and UI design. Lately I have focused on crafting the perfect "feel" of a User Experience to match the company and have been thriveing on the challenges that responsive design brings.
You'll find me skiing powder and getting into the backcountry for some solitude and to work up a good winter sweat. In the warmer months my Santa Cruz mountain bike is my best friend and this summer I journeyed all over the West Coast in search of the best riding this country has to offer. I'm slightly obsessed with DIY projects and have a genuine love of power tools, friendship bracelets and a strong cup p̶o̶t̶ of coffee.
Feel free to email me if you'd like to get in touch.